Why OTT and Ad-Based Platforms Are Growing

OTT platforms are gaining users at a fast pace these days.

An environment has been created where content can be enjoyed regardless of location.

With subscription costs climbing and additional payments required,

more users are looking at ad-supported free services.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

What is the origin of OTT platforms?

OTT started as an internet-based alternative to traditional broadcasting.

As content became available through portable devices,

OTT became a mainstream choice.

Especially as people spent more time at home during COVID-19,

OTT usage increased dramatically.

Strengths and weaknesses of OTT platforms

OTT allows users to watch what they prefer on demand.

Multiple OTT platforms release new shows and movies regularly.

Of course, drawbacks exist.

Growing costs create frustration for users.

Recently, complaints about rising fees have become more common.

What is ad-supported streaming?

Ad-supported streaming offers free access to users.

Content becomes accessible without subscription fees.

FAST services are becoming more popular.

Although ads Free Streaming Services appear, users save money while platforms earn revenue.

Growth reasons of FAST services

FAST is a rapidly spreading trend in streaming.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

To wrap things up

Cost pressure drives users toward free platforms.

Exploring options helps match personal needs.

The future of streaming looks promising.